Google Analytics

Google Analytics is a detailed analysis service that measures website activity and performance. It is a web analytics software developed, offered and maintained by Google. It provides a variety of insightful information for marketers, business analysts, and IT staff. It is easy to set up and does not require you to host your website with Google. There exist both free and paid services that show you the performance of your site and ad campaign. Analytics shows you the search engine activity on your site and how the strategies you are using are either working or need adjustments.

• Advertising and Campaign Performance
• Analysis and Testing
• Audience Characteristics and Behavior
• Cross-Device and Cross-Platform Measurement